Fitness and exercise equipment companies are scrambling to respond to a new study that found the average American spends less than $2,000 per year on equipment, and that exercise equipment has increased significantly since the advent of fitness trackers.

The new research by fitness equipment company Fitbit found that the average U.S. consumer spends just over $2.4 million on fitness trackings and exercise gear per year, a figure that has increased about 70 percent since the beginning of the year.

But while that’s a significant jump from the $1.8 billion spent on fitness tracker hardware in 2016, Fitbit’s survey said that’s still only one of several reasons people buy fitness equipment.

According to the study, the average user spends about $3.1 million annually on exercise equipment.

That’s nearly triple the $2 million spent on wearable fitness devices, according to the report.

Fitbit’s findings came as a result of the company’s “Fitbit World Health Week” on Friday, which featured an all-day, five-day exercise regimen for employees that featured exercise machines and equipment.

The event included more than 1,000 fitness tracker owners who competed for a chance to win a Fitbit X or Fitbit Flex wearable fitness tracker, which were $1,500 to $3,000 off each.

According the Fitbit World health week report, the vast majority of people who attended the exercise sessions used the fitness trackables for fitness and exercise.

But the survey found that nearly one-third of the people surveyed said they used their Fitbit devices to do other activities such as watching TV, watching movies, or watching music videos.

The report also found that Fitbit is seeing a rise in the use of fitness equipment as more people opt to purchase them.

The company’s research found that fitness trackiers account for about 4 percent of all wearable fitness trackies sold, up from 3 percent in 2016.

But for all the fitness gear in circulation, most of it is not geared towards the average gym-goer.

The Fitbit survey found only about 2 percent of respondents were looking for fitness trackists specifically designed to help them lose weight.

That means Fitbit doesn’t offer any type of calorie-burning workout routine.

“I know people who want to lose weight, and they’re going to want to use this thing,” said Mike Ritter, CEO of fitness and nutrition startup Fitbit.

“But if you’re trying to lose more than a couple pounds, you can use any of these things.

If you’re a fitness-oriented person, you don’t need that.”

The Fitbit study comes on the heels of a number of reports from other companies, including Fitbit, showing that the growth in fitness tracking is a big part of the reason Americans are spending more on equipment.

Last year, FitBit reported that its fitness tracking product sales grew by 15 percent in the first half of 2018.

But even with that growth, the company said its overall fitness tracking business had been growing by just 8 percent during that same time period.

“The biggest thing we hear is, ‘Why are we spending so much more?'” said Ryan Kies, an analyst with Forrester Research.

“I’m not saying we’re spending more than we should, but we’re seeing a real push by fitness companies to go into the fitness tracking space and have some traction.”

For fitness tracker makers, the growing interest in fitness equipment is just one of many reasons they’re struggling to keep pace with the rise of the wearable.

The growth in the wearable is especially worrisome because many fitness trackors only track activity, and can’t track the steps taken, distance walked, calories burned, or overall calorie intake.

Fitbit said it has more than 10 million active users on its website, but its website for Fitbit Fitness is littered with the phrase “Fitbits are all we know” and the slogan “It’s not time yet.”

The company said it is working on new products that will help it better track its users’ progress, but it also has been testing a wearable version of the FitBit app that will allow users to track calories burned and exercise intensity.

“In a lot of ways, we’re just trying to get more data out of these devices, but they’re also tracking data,” said Ritter.

“We have this idea of a data-driven company, and we’re trying a lot harder to do this.

We have a very clear roadmap, and it’s a lot easier for us to move in the right direction than we would have been if we just said, ‘This is how much we need to spend.'”