Amazon has spent more than $10 billion on new cable and broadcast TV equipment, and is poised to roll out new services and equipment.
And the company’s cable and television operations have made a significant push into online video.
Amazon said on Thursday it has installed a billion-dollar antenna in New York City, one of the largest cities to be served by an Amazon-owned TV station.
Amazon has also invested more than half a billion dollars in new video-streaming technologies, and the company is developing new streaming services that will include Amazon Prime Video and Amazon Prime Music.
The move to acquire DirecTV, which it acquired in November, will likely boost Amazon’s ability to launch more online video content and services, as well as its growing presence in streaming.
But it could also signal a shift away from traditional cable TV, as the company has struggled to build a loyal customer base.
And that could be a big problem for Amazon.
Amazon’s cable TV service is a major component of its $75 billion revenue.
But the company already offers a huge array of TV-on-demand services, and those include Prime Video, Amazon Instant Video, and a number of online video offerings that are designed to appeal to its users.
That includes Prime Music, which Amazon said it is testing with its own streaming music service.
Amazon TV has become a major driver of the company.
The company’s TV business generated $16.5 billion in revenue last year, and Amazon has said it expects that figure to grow significantly in the coming years.
Amazon, like many other tech companies, has struggled in recent years to gain traction in the traditional cable television business.
The streaming video service has struggled.
It has struggled with low subscriber numbers and limited content.
And it has struggled against cable companies such as Dish Network, Comcast, and AT&T that have built their own streaming video services.
Amazon had about 1.5 million subscribers at the end of June, down from 3.2 million a year earlier.
Direcision, the second-largest cable TV company in the United States, is in a much better position.
It reported $13.2 billion in revenues in the fourth quarter, up from $9.6 billion a year ago.
But its TV business has struggled too.
It posted revenue of $5.4 billion in the same period, down 14% from a year before.
Dire, which had a subscriber base of more than 100 million people at the time of the acquisition, is down more than 30% from its peak in the second quarter of 2016.
Dish, which was the second largest cable TV provider in the U.S. at the same time, had an operating loss of $3.9 billion in its third quarter.